If you’re not already immersed in the aesthetic, boughetto is an amalgamation of the words ‘bougie’ and ‘ghetto’. Characteristics of the beauty look include but are not limited to long acrylic nails (often intricately painted and embellished), made-to-order lace-front wigs in all manner of Instagram-worthy cuts and colours, and a love of semi-permanent makeup, like perfectly microbladed brows, painstakingly applied eyeliner and sweeping lash extensions.

The slightly camp and occasionally quite garish aesthetic blends traditionally ‘highbrow’ and ‘lowbrow’ elements of beauty, taking styles that were once perhaps viewed as tawdry and distasteful and giving them a glamorous, classy edge.

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