From rhinoplasty and liposuction to Botox and veneers, the burgeoning beauty tourism industry is developing as quickly as breasts in the operating room. Tourists are traveling to all corners of the globe in pursuit of cosmetic surgeries and beauty treatments.

And brands can capitalize on these beauty tourism trends, offering consumers far more convenient, safer and even cheaper alternatives to overseas procedures. Like all trends, these can inspire product innovation — from cellulite-reducing lotions and laser-lipo devices to teeth whiteners and hair-growth serums that achieve comparable results.