Irvine, Calif-based Syneron Medical Ltd’s new Gentle Hair Removal™ Marketing Initiative is aimed at educating patients about the benefits of professional, in-office laser hair removal.

The direct-to-consumer marketing campaign program also offers support to the physicians who use the products as part of a new direct-to-consumer marketing campaign.

Syneron back hairAccording to the American Society for Aesthetic Plastic Surgeons, more than 900,000 laser hair removal treatments were performed last year, up 2% from 2012. It’s the third most popular noninvasive procedure.

The campaign concentrates on creating brand awareness and informing patients about the benefits of medical-assisted hair removal compared with shaving, plucking, or waxing.

For additional information on the initiative, visit