ACADEMIC certificates no longer guarantee graduates a good head-start in the workforce. Most Chinese youngsters believe that their future is very much determined by their appearance.

โ€œUndergo cosmetic surgery before seeking a jobโ€, โ€œEarn a living with your faceโ€ and โ€œFace value is justiceโ€ have become catchphrases among school-leavers in recent years.

โ€œThere is nothing wrong with achieving a different look. Nobody would not want to be beautiful,โ€ Internet user Piao commented on a Baidu chat group.

โ€œStudying hard and behaving well are no longer the only core duties of students. They must also learn to maintain a good look to prepare for the working world,โ€ another responder wrote.

There is a trend in China where students rush to change their looks during the long summer and winter holidays.

Industry players are more than happy to cash in and have launched โ€œattractive packagesโ€ specially catering for students during these seasons.

Among the popular treatments favoured by students are hyaluronic acid and botox injections. Only about 40% of them opt to go under the knife.

But what is disturbing is that those who seek cosmetic surgery for beautification purposes are getting younger each year.