The medical spa industry is quickly growing and expanding, bringing marketing competition to an all-time high. Promoting a medical spa is not possible without industry knowledge and experience. With this in mind, Seattle-based plastic surgeon Javad Sajan, MD—aka: realdrseattle—is sharing five tips for promoting your medical spa.
1. Offer transparent pricing.
Using a tool like Price Simulator, you can offer leads a preliminary price quote in exchange for contact information. This helps you get more leads from your existing website without spending a lot of money. Price transparency helps you get the most from existing leads and makes practices compliant with the No Surprises Act.
2. Write content that answers your patients’ questions.
Writing content is one way to boost your SEO presence and promote your medical spa. However, there is a difference between writing content and content that answers your patients’ questions. Use Google to find out the commonly asked questions about medical spa procedures.
3. Do contests and giveaways on social media.
Giveaways catch attention on social media and have a big reach. Other than the cost of the free treatment and any associated product, you do not have to spend any other money on them. This brings organic traffic to your social media accounts and website.
4. Offer promos.
Promotions are a great way to get people in the door. For example, buy a treatment and give one free to a friend. Avoid discounting or being the cheapest because this can hurt your authority.
5. Utilize holiday themes.
Holidays give you a reason to contact your patients. Since marketing is at an all-time high, most people expect you to market to them during the holidays. Also, consider offering themed services like pumpkin facials around the fall.