According to a survey published in late 2016 by the American Society of Aesthetic Plastic Surgery, the proliferation of nonsurgical cosmetic procedures has increased demand for nonsurgical procedures for men by 44 percent since 2011.
Most popular among the injectables for men are Botox (botulinum toxin) and Juvederm, a hyaluronic acid filler. Botox is the most used procedure, with more than 4 million injections counted in 2015.
The aging process affects the face by creating a scowling expression – and there’s no difference between men and women, but the treatment for these problems often requires more of the injectables for men.
Michael, an almost-60 salesman, said before he began visiting his cosmetic surgeon for injections, he was losing his confidence as well as his competitive edge.
“But I didn’t want to go through any surgery, mainly because I didn’t have time for the recovery,” he said.
Social media is another reason more men are using cosmetic injectables. The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) reported social media makes everyone more aware of their flaws. “Whether you call it the ‘Kardashian Effect’ or ‘Selfie Mania,’ the influence of celebrities and social media on the public’s decisions to have facial cosmetic procedures is real and powerful,” the report said.
Kenneth D. Steinsapir, M.D., a board-certified cosmetic, facial, and eye plastic surgeon practicing primarily in Beverly Hills, California, is seeing more 55-plus men.
“Like women, men are increasingly concerned about looking how they feel and nobody wants to have a tired-looking face,” Steinsapir said.