We live in a different world today. No longer do the Mad Men in ad agencies get to decide when we’re too washed up to be aspirational. The boundaries between generations are blurring, and women of all ages are craving authenticity.

It’s why you’re just as likely to see 80-year-old Jane Fonda walking the runways in Paris as 22-year-old Gigi Hadid. In the beauty space, women well past their twenties and thirties are landing campaigns—and just not for wrinkle creams. Sixty-nine-year-old Maye Musk is a CoverGirl. Helen Mirren is a face for L’Oréal Paris. But with each announcement, it still feels like a surprise.

“I have to admit, I didn’t expect that I was going to work again,” Rosselini tells Glamour.