Tracy Pfeifer, MD, knows what her patients are looking for
By Denise Mann
No question about it, Tracy Pfeifer, MD, brings a lot to the table. As one of a handful of female plastic surgeons, Pfeifer is in demand by women seeking cosmetic breast procedures.
Certified by both the American Board of Plastic Surgery and the American Board of Surgery, Pfeifer received her medical degree with honors from the University of Medicine and Dentistry of New Jersey, and completed her general surgery residency at New York Hospital-Cornell Medical Center and plastic surgery training at the NYU-Institute of Reconstructive Plastic Surgery in New York City. She received advanced training in plastic surgery of the breast as a fellow at the Institute of Reconstructive Breast Surgery in Atlanta. Pfeifer also holds a master’s degree in Health Care Management from California State University-Los Angeles.
The busy surgeon recently sat down with Plastic Surgery Practice to discuss her practice and her passions, including a penchant for chocolate, shoes, and all things social media.
Here’s what she had to say:
1 Procedure you perform most often?
Revision of previous cosmetic breast implants surgery. Thankfully, almost always not my own, but I have certainly had a few!
2 Procedure you perform least often?
Liposuction. I see very few patients who are good candidates for this procedure.
3 Biggest trend you are seeing in your practice today?
Number one: Natural results breast augmentation, and many requests for shaped breast implants.
4 Any other trends?
Yes, people from all walks of life and socioeconomic groups are interested in pursuing anti-aging treatment such as neurotoxins and fillers.
5 Tell us what plastic surgery really looks like in New York City, Great Neck, and the East End where you have offices.
Whether on Park Avenue or in the Hamptons, the society ladies like to look flawless, almost airbrushed, because they are photographed often. The rest of my ladies want a natural and fresh look.
6 Healthiest habit?
Consciously trying to have a happy, optimistic outlook every single day and seeing the best in everyone.
7 Guilty pleasures?
Chocolate and shoes.
8 Charity of record?
This year I am supporting the American Heart Association’s Heart of the Hamptons Ball. The focus for the 2013 event is on raising public awareness about childhood obesity. For Christmas my staff, patients, and I provide Christmas gifts for needy children on Eastern Long Island through the Salvation Army.
9 Practice mantra?
I am a big believer in doing things that result in the patient having an exceptional experience. Our goal is to create the best possible experience for our patients at every level, which you could call internal marketing.
10 What about external marketing?
It is a question of budget and getting the best return on investment. Right now, we are focusing on search engine optimization and social media. Our goal is to build public awareness about our practice, our emphasis on patient education, and my areas of expertise. I like building a community and educating patients, so it is only natural that social media is going to be a very important tool for us going forward. n
Denise Mann is the editor of Plastic Surgery Practice. She can be reached at email@example.com.