Times are changing and industry moguls are becoming aware that people are starting to equateย lookingย good withย feelingย good and are demanding products that offer both.

There has been a decline in plastic surgery clients requesting bum-lifts and asking surgeons to recreate that ‘fake-look’ in general, according to beauty analysts.

Eleanor Dwyer studies the beauty industry on behalf of Euromonitor. She believes people are looking toย move towards simplicity and ethically responsible products:

โ€œPeople are becoming more aware that what they put on their skin seepsย intoย their skin. Thereโ€™s definitely been a rise in demand for natural products. People are consuming beauty products in a different way.”