Times are changing and industry moguls are becoming aware that people are starting to equate looking good with feeling good and are demanding products that offer both.

There has been a decline in plastic surgery clients requesting bum-lifts and asking surgeons to recreate that ‘fake-look’ in general, according to beauty analysts.

Eleanor Dwyer studies the beauty industry on behalf of Euromonitor. She believes people are looking to move towards simplicity and ethically responsible products:

“People are becoming more aware that what they put on their skin seeps into their skin. There’s definitely been a rise in demand for natural products. People are consuming beauty products in a different way.”