In an awards season that The Hollywood Reporter has dubbed #OscarsSoMale for the under-representation of female nominees, it may be interesting to note the (increasing) presence of Hollywood men in another area as well: Males are going under the needle and knife for cosmetic enhancement like never before. According to the American Society for Aesthetic Plastic Surgery, the number of men having procedures increased 53 percent from 2011 to 2015.
Gabriel Chiu of Beverly Hills Plastic Surgery notes that “about 25 percent of my patients are men, and that percentage is growing.” With awards season in full swing, Chiu’s office is packed: “The face, eyes and hair really come into play for my male clients’ red-carpet appearances.” Most are looking for chiseled jawlines (dermal fillers, from $500; no downtime), fewer wrinkles or crow’s-feet (Botox, from $500; no downtime) and filled-in hairlines (transplants, from $15,000; one week downtime).
Doctors’ offices are undergoing their own transformations. “I looked around and all of a sudden there were a ton of men,” says Grant Stevens, chairman of the USC Division of Aesthetic Surgery. He says more than 40 percent of his patients are male, including Hollywood executives, actors and athletes who demand anonymity. In November 2014, Stevens opened Marina ManLand in Marina del Rey, a masculine haven with leather chairs, sports memorabilia, flat-screen TVs and treatment rooms named Bear’s Lair, Dog House and Lion’s Den.