Brazilian plastic surgeon Ivo Pitanguy is often credited as the founder of the BBL, after he published a 1964 paper on buttock lift surgery. The surgery was able to remove any unwanted skin and tissue around the area to correct sagging, but wasn’t able to add shape or fullness.

After the rise of liposuction in the 80s and 90s, where fat is removed from parts of the body where it is not wanted, surgeons began to explore re-adding the removed fat into other areas of the body—and so the Brazilian butt lift was born.

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