Generation Z, millennials and aging men are endeavouring to become fitter โ€“ and they all want their faces to reflect just how youthful and vibrant they feel.

Revealingly, the American Society of Plastic Surgeonsย reported a massive 1.1 million minimally invasive cosmeticย procedures undertaken by men in 2016.ย Botulinum toxin treatments are by far the mostย commonly performed minimally invasive procedures inย men.

While subtle wrinkles may confer masculinity, deepย forehead and frown lines are often associated with theย tired, the angry and the aged. Botulinum toxin treatmentsย target the overactive muscles that aggravate these wrinkles,ย promoting a relaxed, yet still masculine appearance.