New data released by RealSelf suggests that more people are getting cosmetic procedures as part of their wedding preparation, with wedding-related reviews up 30% in 2019.
Reviews for nonsurgical treatments in particular are on the rise, accounting for 46% of all wedding-related reviews posted on RealSelf over the past 12 months. This is an increase of 10 percentage points compared to a year earlier, when there was a higher percentage of reviews for surgical procedures (64%) compared to nonsurgical ones (36%).
Rhinoplasty and breast augmentation top the list of most-reviewed surgical treatments ahead of weddings, together accounting for 14% of all wedding-related reviews posted on RealSelf over the last 12 months.
Breast augmentation ranked No. 1 in 2018 as well, while rhinoplasty jumped from the No. 5 spot in 2018 to tying for No. 1 in 2019, according to RealSelf, in a media release.
“Cosmetic interventions are real medical procedures that require serious thought and consideration,” says RealSelf chief medical officer Dr Lara Devgan, in the release. “While a major life event such as a wedding might motivate a patient to move forward with a procedure, that individual has likely been contemplating and researching for months or even years leading up to that point.”
Four nonsurgical treatments made the list in 2019, up from only two in 2018. Botox (No. 2) and CoolSculpting (No. 5) make the list for the second year in a row, with Botox moving up two spots on the list and CoolSculpting moving down two spots.
New additions are SculpSure, a treatment that uses targeted laser energy to penetrate the skin and destroy fat cells with heat, and a tried-and-true classic, the facial.
The new data from RealSelf also reveals which general categories of nonsurgical cosmetic treatments are the most popular among pre-wedding patients. Nonsurgical fat reduction (which includes treatments like Kybella, SculpSure, CoolSculpting, and Emsculpt) takes the top spot for the second year in a row, accounting for 23% of all nonsurgical pre-wedding treatment reviews posted on RealSelf during the last 12 months.
Orthodontics, a category that includes teeth-straightening treatments like Invisalign and Smile Direct Club, ranked No. 2 in 2018 but fell off the list this year.
“Technology is making it easier and less expensive to feel our most confident,” states RealSelf chief brand and marketing officer Jani Strand, the release continues.
“New nonsurgical treatments create options for people who want meaningful results but don’t want the downtime or expense of surgery, and RealSelf makes the information about them accessible to anyone, anywhere. No appointment necessary.”
To see the full data charts that are included in the report, visit RealSelf.
[Source(s): RealSelf, PR Newswire]