Last year, plastic surgeons reported a continued rise in the demand for both invasive and non-invasive plastic surgery procedures, as the average number of procedures has increased 25 percent since 2012, the AAFPRS reports. And treatments for twentysomethings and non-invasive procedures, like injectables, saw an even bigger rise — over 80 percent of treatments in 2017 were cosmetic non-surgical procedures, according to the survey.

One major reason for the rise: selfie culture. “You cannot understate how impactful social media has been in this field. We see it every day in a variety of ways,” Patrick Byrne, director of the Division of Facial Plastic and Reconstructive Surgery at Johns Hopkins University and AAFPRS board member, tells Allure. “Younger people, up through middle age, increasingly perceive themselves through the lens of their own social media accounts.”