New York dermatologist Marina Peredo, MD has been doing “lots and lots” of lip augmentations since she reopened her Park Avenue office. While she pinpoints the FDA-approval of Restylane Kysse in May as sparking interest, she also theorizes something she calls “a twist on the Lipstick Effect.”

“When people are down, they spend money on lipstick,” she says. “But, over the past couple of months, that’s evolved to include the lips in general.”