The American Society of Plastic Surgeons (ASPS) and The Plastic Surgery Foundation (PSF) are partnering with the Center for Restorative Breast Surgery (CRBS) in support of breast reconstruction awareness and BRA Day USA on October 17, 2012.

This year, the U.S. and 20 other countries will join together for BRA Day on October 17, 2012. BRA Day USA is an initiative designed to promote education, awareness and access regarding breast reconstruction following breast cancer surgery. As the national medical sponsor of BRA Day USA, CRBS will take a leading role in the campaign.

"We are honored to have the Center for Restorative Breast Surgery as a prominent sponsor of BRA Day USA. With their support, the ASPS and PSF hope to dramatically increase women’s awareness of their breast reconstruction options," says ASPS President Malcolm Z. Roth, MD, in a press release.

“We have found that the consistent lack of awareness patients have regarding their rights and options for breast reconstruction can have devastating results. National Breast Reconstruction Awareness Day is a momentous opportunity for us to educate and empower these women," says ASPS Member Surgeon Scott Sullivan, MD, co-founder of CRBS.

"The effects of breast reconstruction have the capacity to transcend the surgical techniques, providing women the final link in the circle of treatment, a return to wholeness, and an overall sense of recovery, we are extremely proud to be a part of this historic day," adds ASPS Member Surgeon Frank DellaCroce, MD, co-founder of the CRBS.

For more information on Bra Day, visit, and Twitter (@BRADayUSA).