“Consumers — Gen Zs, especially — are sick of being told by these huge companies that they need to look a certain way, that they need to buy so-and-so products to fix their flaws,” [Megan Collins, a trend forecaster at Trendera in Los Angeles] said. “They’re rejecting traditional forms of advertising that don’t do anything but tear down your confidence.”

Yet a movement that points to social media as a culprit is also using the same platforms to get its message across.

And now, in the latest wrinkle, celebrities have joined the skin-positivity cause, with Justin Bieber (who recently posted on his Instagram Story that “pimples are in”), Kendall Jenner, Lili Reinhart, Lucy Hale and SZA openly embracing their acne.

Read the full article at www.nytimes.com