Much of building a successful business relies on narrowing the playing field – recognizing your brand’s unique audience and giving them exactly what they want as your finger is firmly pressed on the pulse of the market. Using this philosophy, Dr. Sandra Lee, also known as Dr. Pimple Popper, has been able to turn her graphic videos chronicling routine dermatological procedures conducted in her office into a platform reaching millions of adoring fans dubbed “Popaholics.”

Normalizing the conversation around skincare and educating the public in ways that only a Dermatologist can, Dr. Lee is filling a void not many of us knew we had.