Collagen is one of the hottest topics in the world of beauty and wellness at the moment. Step into any drugstore and you’ll come across all kinds of products pumped with the buzzy ingredient—from lipsticks and lattes to serums and gummy bears.

As it turns out, the wrinkle-fighting protein is actually worth the hype. Basically, it’s the holy grail of healthy skin which is why it’s crucial to take care of collagen in your skin—no matter what age you are.