NULASTIN, the hair care brand known for its  Elastaplex technology, announced that Felipe Jimenez, PhD, has joined the company as chief science officer. Jimenez, who has a long professional history in the personal care industry, will lead R&D and product innovation at the company.

According to a press release from the company, as one of the world leaders in Elastin Discovery Science, Felipe, holds over 30 patents on elastin regeneration. Beyond that, he has published 12 peer-reviewed, original research journal articles.

Formerly of Benchmark Cosmetic Laboratories (a KDC/One company) and Guthy-Renker, Jimenez has experience building out technology pipelines and intellectual property portfolios for the development of high-value medical and personal care products. He has led product development projects from concept to launch, while also managing profitable regulatory affairs, R&D, and licensing operations. 

According to NULASTIN, Jimenez has spearheaded the novel technology used by the brand that supports the body’s ability to anchor the hair follicle “bulb” to the scalp via the elastin root system, promoting natural hair growth with less shedding.

“This is a dream come true having Felipe as part of the NULASTIN family, rounding out our C-Suite with another Hispanic industry innovator at the helm” said Leah Garcia, founder and CEO. “As a science-backed company rooted in elastin replenishment, this partnership is pure perfection.”

“I’ve been a long-time colleague of Leah’s and have admired her speciality elastin focus at NULASTIN. I look forward to bringing additional ideas and advancements to the table as we continue to build out a line of revolutionary products. This is just the beginning, as we combine forces to enter new markets and technologies,” says Jimenez.