APX Platform announced four educational workshops during the staff program breakout session at the 2022 Florida Plastic Surgery Forum in Palm Beach, Florida.

APX Platform’s Founder and Co-CEO Terri Ross and Izhak Musli, Co-CEO will be featured presenters to deliver a full day of educational workshops during the Staff Program Breakout Session during the 2022 Florida Plastic Surgery Forum at The Breakers Resort in Palm Beach, Florida, on Dec 10.

The Forum takes place on Dec 10-11, 2022.

The Florida Plastic Surgery Forum meeting brings together key thought leaders and the leading plastic surgeons to discuss 2022 Florida laws affecting the industry, the latest clinical techniques, the newest research, and practice management education.

Staff Program Meeting attendees will have the opportunity to learn from Terri Ross and Izhak Musli in the following sessions:

  • The Value of Building Team Culture and Leadership
    Terri Ross | APX Platform Co-CEO
    1:15 pm
    Dec 9, 2022
    Ponce de Leon Ballroom
  • What it Means to “Sell” in Aesthetics, the Value of Treatment Plans and Consultations That Convert
    Terri Ross and Izhak Musli | APX Platform Co-CEOs
    10:30 am – 12:30 pm
    Dec 10, 2022
    Gold Room
  • Path to Profitability: The 2 KPIs That Will 10x Your Business
    Terri Ross | APX Platform Co-CEO
    1:15 pm – 2:00 pm
    Dec 10, 2022
    Gold Room
  • Special Joint Session – Physicians Join Their Team
    2:00 pm – 2:30 pm
    Dec 10, 2022
    Gold Room

Terri Ross has spent the past 15+ years transforming aesthetic practices of all sizes, significantly scaling revenue based on her training program and proven data-driven methods.

She is a practice management expert, key opinion and thought leader, high-performance sales coach, and international speaker in the medical aesthetic industry.

Ross lectures all over the world for the top aesthetic societies. She regularly contributes to major aesthetic publications and hosts an informative podcast: “In Touch with Terri: Trade Secrets for Medical Aesthetics.”

Izhak Musli has extensive leadership and management experience across multiple industries, including Software as a Service (SaaS), and is an expert in business processes, operational excellence, and using technology as a tool to improve business efficiencies.

He deeply understands practice management, having worked with aesthetic practices since 2015. Musli founded and developed two software solutions for the aesthetic industry, both of which have since been acquired: AtlasKPI, the industry’s first business intelligence dashboard, and MedicalPRM, a digital lead management tool.

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