As the clean beauty category has matured, customers are frequently turning to indie brands for acne solutions versus legacy companies like Clearasil or Proactiv. Twenty-five-year-old company Naturopathica is the latest to jump on this growing ask from shoppers.
[The brand recently] launched a collection of five acne products including a tea, a cleanser and a mask to treat acne; it is the first time that Naturopathica is addressing this concern in its company history.