Since the birth of Botox, interest in the surgical brow lift (aka forehead lift) has waned considerably, its popularity dropping 69 percent between 2000 and 2019, per the American Society of Plastic Surgeons. But suddenly, it seems, the procedure has captured the attention of a new generation, one far younger than the 50-something women who once dominated the demographics: millennials.

“It’s all because of Bella [Hadid],” board-certified Beverly Hills facial plastic surgeon Sagar Patel tells Allure. Indeed, the model’s unmistakable feline gaze could very well have inspired thousands of brow lifts in recent years, our experts concur.

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