Younger adult consumers say satisfaction with their appearance impacts their mental and physical well-being.

Allergan Aesthetics released new research uncovering consumer motivations, behaviors, and expectations within the aesthetics market. The data indicates that today’s consumers expect personalized, end-to-end experiences focused on emotional and physical health.

According to qualitative research among consumers aged 20 to 35, interest in aesthetic treatments centers on emotional well-being, social perception, and peer normalization rather than visible aging. Within this demographic, 62% of consumers say satisfaction with their appearance impacts their mental well-being, while 53% say it affects their physical well-being.

“Aesthetics is no longer transactional; it’s transformational,” says Nicole Mowad-Nassar, senior vice president of AbbVie and president of Global Allergan Aesthetics, in a release. ” … Our latest report shows that consumers are taking a more positive and proactive approach to aging. It is our job to understand and deliver on that new perspective.”

What Consumers Really Want

The “What Consumers Really Want” report expands on evolving consumer attitudes and expectations in aesthetics through several key themes:

  • All-In on Aesthetics: Introduces today’s aesthetics consumers, including priorities, spending habits, and attitudes about aesthetics.
    • 53% of consumers would reduce their luxury spending to afford aesthetic treatments.
  • Natural Attraction: Dives into the changing perspective on aging, the emotional benefits of aesthetic treatments, and the increased value of individualized results.
  • Consultation is Connection: Explores the value of in-depth consultations when introducing new patients to aesthetics and creating a path for their journey ahead.
    • 65% of patients who have multiple full-face consultations treat three or more facial areas, compared to 23% after a single visit.
  • Trust the Plan: Examines the relationship between patient and providers and the role trust plays in building the desired all-encompassing, holistic approach to aging.
    • The number-one reason patients rank as returning to a previous cosmetic injector is “trust in my practitioner’s action and ability,” above cost and convenience.

The report delivers insights from Allergan Aesthetics’ consumer market research, healthcare provider data, and expert perspectives. Report insights were further validated through interviews with aesthetics practitioners from key US markets, including Catherine Chang, MD (Beverly Hills, CA), Shawna Chrisman, NP (Sacramento, CA), Steven Dayan, MD (Chicago, IL), Evan Rieder, MD (New York, NY), and Anthony Rossi, MD (New York, NY).

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