Dental implants and facial aesthetic procedures are both growing at more than 15% compound annual growth rates (CAGR), according to Millennium Research Group’s recently released US Surgical Procedure Volumes 2008 report.

This information stands in stark contrast to noncosmetic procedures, which are growing at CAGRs of only less than 5%, according to the study. In addition, the popularity of asesthetic procedures is due to a strong societal focus on good looks and an increased public acceptance of aesthetic enhancement procedures, it stated.

"Facial aesthetic procedures will grow more than 15% over the next five years," says Jaya Classen, senior analyst at Millennium Research Group. "While noncosmetic procedures are typically limited to those that are afflicted with a disease or infirmity, cosmetic procedures face no such demographic barriers to growth–the number of people seeking to improve their looks seems endless."