When it comes to facial aging, who better to talk about it than with your mom? But according to a recent Galderma-commissioned survey, more than half of mothers and daughters never discuss it.

Such is the genesis behind Galderma Mom Genes, a new campaign from Swiss-headquartered, Fort Worth Tex-based Galderma Laboratories to educate women about the genetics of facial aging, and to inspire mothers and daughters to begin an open dialogue about it.

As part of the campaign, women are encouraged to celebrate their moms and the role of “mom genes” in their lives by posting a re-creation of a favorite photo of their mom on the campaign site. For every photo posted, Galderma will donate $5 (up to $50,000) to nonprofit organization National Charity League Inc, according to a media release from Galderma.

“We know that as skin ages, the phrase ‘like mother, like daughter’ often holds true. We celebrate those genetic bonds,” says Miles Harrison, president and General Manager of Galderma North America, in the release. “We’re launching this campaign to ignite a new and dynamic dialogue about facial aging.”

The Mother-Daughter Facial Aging Survey was conducted by Wakefield Research on behalf of Galderma Laboratories Inc. Approximately 1,000 women in the United States (502 women ages 50+ with daughters ages 25 to 40, and 500 women ages 25 to 40) participated in the survey between October 30 and November 5, 2015.

According to the survey, 82% of mothers hope that facial aging is easy on their daughters, but more than half never talk about it together, per the release.

To see more results from the survey along with an accompanying animated infographic, as well as the Galderma Mom Genes Photo Gallery, visit Mom Genes.

[Source(s): Galderma Laboratories, PR Newswire]