Prospective patients showed that access to photo galleries and testimonials were the most important attributes in choosing a plastic surgeon, according to results from a conjoint analysis survey published in Aesthetic Surgery Journal.

The researchers conducted a prospective study using the Amazon Mechanical Turk (MTurk) (Amazon, Seattle) crowdsourcing service to determine what attributes were most important to prospective plastic surgery patients. The five attributes were example photographs, patient testimonials, reputation of the surgeon, average pricing, and years in practice.

Three groups of 250 participants each answered a survey for breast augmentation, combined breast and abdominal surgery, or facial rejuvenation.

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