William Hall, MD,a Scottsdale, Ariz-based surgeon, has something interesting to say about liposuction products in this press release, recently broadcast via PR Web: Cosmetic Surgeon Unveils Truths about New Liposuction Procedures and Technologies:

Hall acknowledges that there are many great liposuction products and technologies that assist in helping patients look their best, but many of the claims are exaggerated and inaccurate.

“To state that they are better because they provide a new technology that will avail superior skin-tightening or “painless” results is not necessarily true,” Hall said.

As a certified, trained surgeon who offers various liposuction techniques, Dr. Hall knows the difference between fact and fiction.

“I started and built my practice in 2001 as a tumescent liposuction pioneer, specialist and trainer in the industry,” Hall proclaimed. “Back then, tumescent liposuction was the least invasive, safest form of liposuction, because of the localized anesthesia, smaller incisions and instruments that allowed for more precision and limited downtime than traditional liposuction – and it is still one of the best techniques the industry has to offer,” Hall said.

Now, we have a new generation of hybrid lipo techniques that capitalize on people’s interest. Hall lists the names of many new procedures, such as: Smart Lipo® a trademark of Cynosure; Laser Liposuction; VASER® (Vibration Amplification of Sound Energy at Resonance) Liposelection® owned by Sound Surgical Technologies; and Ultrasonic Liposuction or H2O? Body Jet Liposuction (manufactured by human med). Hall stats that they all solicit to reduce complications and to be better than the next, but in fact, they are machines that assist in the liposuction technique, and they are only as good as the surgeon performing the procedure.

“The truth is that all of these procedures are at least minimally invasive, and they all cause minor pain, swelling and bruising for a very short period of time.” “In addition, the jury is out on whether one trumps the other, because it is really about the surgeon’s experience and technique – more than the equipment itself,” Hall stated.

“I get patients all the time who come to me for corrective surgery, dissatisfied, because they believed in the hype and implication and went to an inexperienced surgeon who offered the latest technique,” Hall said. “This has an impact on the credibility of the procedure itself.”

As a liposuction specialist, Hall owns some of the machines and offers a few of the aforementioned techniques at his clinic. But as an ongoing educator, he feels it is important to inform the public about such myths regarding liposuction technologies and procedures – to guide patients to the right surgeon – and not just the brand or equipment.

“Cosmetic surgery in-and-of-itself is an art-form of the human anatomy,” Hall states. “Like architecture, remodeling and perfecting the body requires a skilled, talented and trained expert with an eye for precision, which supersede the abilities of any machine.”

“As an innovative physician, I have learned to embrace next-generation technology and educate myself about new equipment and procedures, but not to abandon one procedure or technique over the other, merely because a manufacturer tells me their product is better,” Hall stated.

I wonder whether or not “innovative physician” is like jumping the shark? I do admire Hall’s sand in this good example of a press release that promotes a practice and also puts forward a few well-spoken quotes.

Read it all.