What once was considered to be primarily a women’s beauty secret, facial plastic surgery, Botox and facial fillers (like Juvederm and Sculptra) are becoming mainstream for men of all ages. Why the uptick among guys? Males of the species want to look their best and stay competitive in the job market.

But there’s a key difference in how the genders regard plastic surgery: women usually don’t mind telling their mom, sister and besties. But men are intimidated, even embarrassed, and often keep their facial rejuvenation activities a secret.