โConsumers โ Gen Zs, especially โ are sick of being told by these huge companies that they need to look a certain way, that they need to buy so-and-so products to fix their flaws,โ [Megan Collins, a trend forecaster at Trendera in Los Angeles] said. โTheyโre rejecting traditional forms of advertising that donโt do anything but tear down your confidence.โ
Yet a movement that points to social media as a culprit is also using the same platforms to get its message across.
And now, in the latest wrinkle, celebrities have joined the skin-positivity cause, with Justin Bieber (who recently posted on his Instagram Story that โpimples are inโ), Kendall Jenner, Lili Reinhart, Lucy Hale and SZA openly embracing their acne.