It’s hard to know just how many people are going under the needle in the UK, because non-surgical cosmetic treatments are not regulated. But surgeons anecdotally report an increase in clients seeking out this work. Consultant surgeon Niall Kirkpatrick, a member of the British Association of Plastic, Reconstructive and Aesthetic Surgeons (BAPRAS), says demand is increasing for lip fillers in particular, “especially in the young 18-24 year age group”.

Statistics from the US, where non-surgical procedures are logged by the American Society of Plastic Surgeons, reflect this. The use of soft tissue fillers is increasing in the US year-on-year, with 2.68 million procedures completed in 2018, up 2% from the previous year, while the use of Botox (and other brands of anti-wrinkle injections) is up 3% since 2017 in the US – or 845% since 2000.