The Oscar ceremonies happened just 2 weeks ago, and already they feel like ancient history. Four hours of perfect-looking people gliding around in fantasy garb! But what do we actually remember from that broadcast?
Patricia Arquette getting real about equal pay for women, and Meryl Streep and JLo going ballistic over Arquetteโs comments.
The authentic moments.
Those are the moments the newscasts picked up on after the show, and theyโre the moments weโre likely to resonate all year long.
The slick fantasyโthe gowns and the glitzโwill become background noise to a few odd moments of authenticity.
Thereโs a lesson here. The next time youโre writing your blog or newsletter, remember this principle: Human beings appreciate human moments.
Donโt strive to be perfect, slick, and correct all the time. Donโt sound corporate. Donโt sound like everyone else selling cosmetic medicine.
Be your warts-and-all self. If you want to be memorableโand isnโt that what marketing is supposed to do?โlet your hair down a little.
Admit it if you sometimes feel conflicted about spending your life polishing everyone’s appearance.
Confess your doubts about new equipment and procedures if you have them.
Openly wonder about the wisdom of millions of women getting Kim Kardashianโs rear end.
You have a right to question things. Your readers do. Take a lesson from Patricia Arquette, and win their trust by calling it like you see it.