As general manager of surgical, Mark Didio will help accelerate the growth of Cynosure’s medical devices like TempSure Surgical, Smartlipo Triplex, Cellulaze, and more.
Cynosure welcomes Mark Didio to its executive leadership team as the company’s new global general manager of surgical. With over 20 years of executive leadership experience in the medical aesthetics industry, Didio will help accelerate the growth of Cynosure’s global surgical portfolio, which includes devices like TempSure Surgical, Smartlipo Triplex, Cellulaze, Surgitron Dual EMC 90 and MonaLisa Touch, in response to increased demand in the minimally invasive surgical space.
“The Cynosure team has gained a dynamic leader in Mark and we’re thrilled to have him on our team,” said Cynosure chief executive officer Todd Tillemans. “Having worked extensively in the medical device arena, Mark brings with him a wealth of knowledge in cultivating strategic customer insights that will help further propel Cynosure’s category-defining, minimally invasive surgical portfolio.”
Didio spent seven years serving as the vice president of sales at Allergan where he was responsible for developing strong customer relationships, accelerating growth and creating successful patient outcomes. Prior to that, he spent eight years at Abbott, with his tenure culminating in his appointment to northeast regional manager in their vascular interventional cardiology division. There, he played a key role on the executive integration team that acquired the Guidant Corporation and was instrumental in one of Abbott’s largest device launches in company history, delivering more than $1 billion in sales for its first Drug Eluting Coronary Stent, Xience V.
“I’m honored to fill this newly created role at Cynosure and am eager to hit the ground running,” said Didio. “Cynosure’s commitment to delivering solutions to help their customers produce the best patient outcomes possible marries perfectly with my passion for developing meaningful customer relationships. The insights gleaned from those relationships will help us further fine-tune our portfolio to ensure our customers have what they need to be successful.”
Didio holds a bachelor of arts in sociology from the University of Connecticut and is a former wide receiver for the NFL’s Pittsburgh Steelers and Green Bay Packers. He currently resides in Westport, Conn, with his wife and their four children.