The Verdict: Business Plan Writing 101
Congratulations! You thought about it long and hard, and have decided to forge ahead with your plans to open an additional location.
Tag: Jay A. Shorr
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LatestCall Me: Tracking numbers help assess marketing ROI
Tracking numbers are remote call forwarded to your main office and are probably the most valuable means of measuring a local campaign’s effectiveness.
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Reputation of Breast Reconstruction Surgeon Outweighs Demographics
When selecting a surgeon to perform breast reconstruction after mastectomy, most women rate reviews and personal recommendations as more important than demographic factors, suggests a new study.
What Happens If I Do Becomes I Don’t: Protecting Your Practice From Divorce
Nobody gets married thinking that the union will end in divorce, especially a contentious one, but the reality is that many do. Some forethought, including developing an iron- clad prenuptial agreement, will help protect your practice in the event that your I do’s turn into I don’ts.
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In Depth: Dispatches from the Review Wars: Part II
“Reach out to unhappy patients offline to resolve their complaints in a civil manner.” That’s just one of the tips in our feature on managing your online reputation.
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The Shorr Thing: Capital Gains
Many cosmetic surgeons are fearful of their future and that of the specialty in light of the Affordable Care Act and its intended and unintended consequences. PSP regular contributor, Jay Shorr, take a look in this month’s Shorr Thing column.
Read MoreEconomic Trends May Provide Crystal Ball for Aesthetic Surgeons
Revenue from cosmetic surgery procedures varies with stock market averages and other macroeconomic indicators, but revenue from minimally invasive procedures mirrors microeconomic indicators such as disposable income, a new study suggests.
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Letter to the Editor: May 2014 Plastic Surgery Practice
In Plastic Surgery Practice’s Letters to the Editor, some additional suggestions are offered in response to the article, “Grand Opening: Is it really time to open an additional location?”, in the March 2014 issue of PSP.
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