Buccal fat removalโ€”where the the buccal fat pad of the cheeks is removed, resulting in a chiseled, cat-like lookโ€”is one of the hottest trends in facial plastic surgery. But could young recipients later have regrets? The Daily Beast investigates.

โ€œThe surgery has been around for many years, but with the advent of social media, I think itโ€™s really seen a resurgence and popularity,โ€ plastic surgeon Dr. Ira Savetsky, author of the 2021 study The Role of the Buccal Fat Pad in Facial Aesthetic Surgery, told The Daily Beast. โ€œThe reason why buccal fat pad removal is so popular is because the jawline has become really popular. Everyone wants a snatched jawline, thatโ€™s what the kids are saying these days.โ€

โ€œPatients who feel like theyโ€™re viewed as โ€˜too youngโ€™ or โ€˜unseriousโ€™ because of their childlike large cheeks enjoy the new contours of their face after their procedure,โ€ Gotham Plastic Surgeryโ€™s website reads

Men represent approximately a quarter of prospective patients interested in buccal fat removal, Dr. Richard Swift, an NYC-based plastic surgeon, told The Daily Beast. โ€œIโ€™ve had guys who want to have more defined faces, Iโ€™ve had models come and see me,โ€ Dr. Swift said. โ€œSomeone said that they were not getting roles because they had facial fullness, and they wanted to be more competitive.โ€

Read the full article on The Daily Beast.