The American Society of Plastic Surgeons (ASPS), in collaboration with The Plastic Surgery Foundation (The PSF), announces the 12th annual Breast Reconstruction Awareness Day USA (BRA Day) on Wednesday, October 18.

Many patients who undergo a mastectomy or lumpectomy because of breast cancer or other health-related conditions are not always aware of all the reconstruction options available to them. The path ahead can be daunting after this type of procedure. Some patients are left wondering what is next after treatment ends. Understanding their options for breast reconstruction is critical to making informed decisions about their care and fully healing. Many reconstruction procedures use breast implants, but there is an array of options available, including but not limited to “going flat,” wearing a bra prosthesis or using a patient’s own tissue to build new breasts.

Breast reconstruction is shown to improve patients’ psychological, social, and sexual wellbeing, along with improving their quality of life following a mastectomy or lumpectomy. Patients deserve full and accurate information, empowering them to make the best decisions for their bodies. BRA Day promotes educating patients on the full range of options available to them so they can reclaim their bodies in a way that best supports their goals.

“The objective is to get patients who are adjusting to a new body comfortable again in their clothes and skin in a way that best serves them,” says PSF President Howard Levinson, MD. “The significance of BRA Day is to make sure patients have both awareness and access to all their options to make the most well-informed choice that serves their unique needs.”

BRA Day is a movement that seeks to reduce obstacles in public education, patient care, and research. BRA Day events worldwide bring attention to the varied options and procedures available and provide information to patients and their supporters so they can make informed decisions about their care. 

BRA Day efforts involve informing patients, family, caregivers, and media that the breast cancer loop remains open until a woman is informed of breast reconstruction options. BRA Day events are happening throughout the United States on October 18 to raise money to support research and grants. ASPS and The PSF launched the Breast Reconstruction Awareness Campaign and the annual BRA Day USA in 2012. The inaugural BRA Day started in Canada in 2011.

The BRA Campaign has raised approximately $115,552 this year through the support of Diamond sponsor Allergan Aesthetics, an AbbVie company, campaign sponsors CareCredit and Integra Foundation and the many regional and local events. These contributions to the National BRA Fund support vital research, charitable giving, and awareness grants.

Other fundraising efforts include the CareCredit donation program. CareCredit will donate $1 to the Breast Reconstruction Awareness campaign every time a CareCredit cardholder purchases $200 or more on their card with an ASPS-member surgeon in the CareCredit network during October.

Capping off the month of awareness and support, the Breast Reconstruction Awareness 5K will take place on Saturday, October 28, at 7:00 a.m. in Brush Square Park in Austin, TX, during Plastic Surgery: The Meeting 2023. Participants can choose to run in person, virtually or show their support with literally no sweat by fundraising. 

Learn more and sign up at