Medical aesthetics manufacturer Allergan Aesthetics, an AbbVie company, has launched “The Future of Aesthetics” global trends report via a virtual event for media and industry. Commissioned by Allergan Aesthetics and independently developed by specialist trend forecasting agency Wunderman Thompson Intelligence, the report aims to help the industry understand the developments driving today’s aesthetics market, and to highlight the key trends that may shape it in the years ahead.
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Consumer interest in medical aesthetics continues to rise, with the number of dermal filler treatments worldwide growing by almost 2 million between 2017 and 2020. In parallel, “The Future of Aesthetics” global trends report found that physicians around the world are now catering to an increasingly diverse patient population spanning different ages, races, and genders.
Carrie Strom, senior vice president of AbbVie and presiden of Global Allergan Aesthetics, comments; “The Future of Aesthetics global trends report, helps us to understand what is driving aesthetics today and what will shape the aesthetics industry of tomorrow. The report builds on our 2019 research—Allergan 360° Aesthetics Report—about evolving global beauty perceptions and priorities and reaffirms our commitment to innovative science and the future growth of the market.”
Strom continues, “The input we received from practitioners and consumers provides a unique view of what tomorrow may hold for aesthetics. It’s an exciting time to be in this industry and we are thankful to our partners who participated in this important study.”