The BTL Body Boutique provides hands-on education, training, and product demonstrations for the medical aesthetics community and patients.
BTL Aesthetics has launched its first two brick and mortar BTL Body Boutique storefronts, located at 3 Great Jones Street in the NoHo neighborhood of New York City; and in Beverly Hills on 373 North Bedford Drive, Los Angeles, Calif. The BTL Body Boutique officially opened its New York doors Wednesday, May 5, and its Beverly Hills location will open on Thursday, May 6.
According to the company, this is the first-of-its-kind location and will act as an immersive storefront offering medical aesthetic professionals a one-stop shop. BTL representatives will be onsite to provide hands-on education and training, show product demonstrations, as well as sell BTL devices. These storefronts are designed to enable direct interaction between BTL professionals and the medical aesthetics community in a safe, COVID-compliant environment.
The company says that it’s paramount for the brand to connect and foster the larger BTL community, and these spaces have been designed to accommodate nights of beauty, where the medical community is encouraged and welcomed to host influencers and additional members of the media. This will be an opportunity for doctors to have a larger space to connect with patients, peers, and VIPS which is typically challenging in smaller clinic settings. The showroom-like spaces feature the EMSCULPT, EMSELLA, EMTONE, Exilis Ultra, and the brand’s latest product the EMSCULPT NEO, a therapy device that targets fat while building muscle using RF and HIFEM.
“Having a physical location that will house product and offer training and education will be an innovative resource to the industry,” says Scott Mills, vice president of sales. “This tool will be invaluable in continuing to deepen the relationships with our partners.”
John Ferris, vice president of U.S. marketing added: “We always look to lead by breaking barriers and thinking out of the box, which is why we are proud to be the first aesthetics device brand to offer a space that covers every touchpoint from education to final sale. BTL Aesthetics strives to build and foster a community. For us it goes beyond the therapies we create. A brick-and-mortar piece was so important as it offers us more opportunities to have valuable face-time with those who are part of the larger BTL community.”