Actress Jennifer Aniston’s latest role is as a hair model/hair mogul.
Already known for her locks, Aniston is now co-owner and hair care spokesperson for Living Proof, an innovative hair care company founded by Robert Langer, PhD, of Massachusetts Institute of Technology in Boston and Jon Flint and Amir Nashat, PhD of Polaris Venture Partners. Aniston’s new role will be in hair care brand development and creative marketing.
“Jennifer embodies everything we stand for – a unique combination of beauty and brains. She not only has the most fabulous hair but is an amazing creative talent, and has shown she is a savvy businesswoman with a serious interest in developing small, innovative companies,” says Living Proof CEO Jill Beraud in a news release announcing the new partnership. “We love how personally vested she becomes in her business ventures and are thrilled she is willing to put that passion into our hair care business.”
Aniston adds: “What caught my attention about Living Proof is the company’s unique approach to hair care — using scientific technologies to offer women actual proof in a bottle rather than hoping for results. I’ve tried so many hair care products. Over the years, my hair has been subjected to everything…blow dryers, flatirons, curling irons, color, extensions, you name it. My hair has taken a serious beating. After using these products, I felt like I finally discovered a solution that works every day. I could not be more excited to share Living Proof with the world.”
Also on board is Rox Anderson, MD, a professor of dermatology at Harvard Medical School in Boston.
To date, Living Proof has garnered over 34 industry awards for its hair care products. The formulas are based on the discovery of two patented molecules: OFPMA and PBAE. Last month, Living Proof introduced Prime Style Extender, which extends the life of a hair style two times longer. The line also includes of anti-frizz, straightening, thickening and restorative hair care products. Living Proof hair care products can be found nationwide at talons, Sephora, Ulta, Nordstrom, QVC and at Livingproof.com.
[Source: Living Proof]