While โ€œmen onlyโ€ spas have been in existence for a while, they often have female employees and offer facials, massages and manicures. They usually donโ€™t do surgical procedures, and there is no medical professional on the premises.

In 2014, Grant Stevens, a plastic surgeon, opened Marina ManLand next to his main office in Marina del Rey, Calif. It has a private entrance, reception area and treatment rooms with names like the Dog House, the Bearโ€™s Lair and the Lionโ€™s Den. The scent of new car leather and freshly cut green grass wafts through the rooms. The bathroom has a urinal and a 24-inch flat-screen TV with the making of the Sports Illustrated Swimsuit Issue playing on a loop.

โ€œItโ€™s very male friendly, but itโ€™s not female unfriendly,โ€ said Dr. Stevens, the president-elect of American Society for Aesthetic Plastic Surgery.

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