The Groupon Trap: Competing on Discount Pricing Doesn’t Work for Aesthetic Practices
Wendy Lewis, in her "Social Studies" column, cautions aesthetic practitioners against competing on Groupon, in the February 2016 issue of PSP.
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LatestBuild a Better Blog in 11 Easy Steps: Sweat the Lead and Other Smart Practices for Bloggers
Wendy Lewis explains 11 steps to build a better blog, in the December 2015 PSP "Smart Practices" column.
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Dr Arash Moradzadeh on the Future of Hair Loss Solutions in Aesthetics
Plastic surgeon Arash Moradzadeh, MD, explains how KeraFactor supports modern hair restoration with regenerative, hormone-free therapies tailored to the needs of today’s aesthetic patient.
Let’s Get Visual: Eight Ways to Make Instagram Work for Your Practice
Wendy Lewis shares eight practical tips to help your practice make the most of Instagram.
Read MoreFDA Cracks Down on Black Market Devices, Injectables
Some of the products targeted during Operation Pangea VIII include illegal dermal fillers such as “Interfall Hydrogel polyacrylamide dermal filler,” “Dermafil Hyaluronic acid dermal filler” and “Teosyal Hyaluronic acid dermal filler.”
Read MoreThink Tank: PSP takes a peek inside SkinCare Physicians
PSP’s May 2015 cover gives readers and up close and personal feel for SkinCare Physicians in Chestnut Hill, Mass.
Read MoreGood to the Last Drop: Creating content that goes the distance
In May’s Social Studies, Wendy Lewis shares 12 ways to get the most out of your content.
Read MoreThe Life and Legacy of the Baron of Botox: Wendy Lewis and Others Remember the Life and Times of Frederick Brandt
Wendy Lewis and others remember dermatologist and innovator Frederick Brandt, MD.
Read MoreWendy Lewis Reports Live from IMCAS
Where in the world is Wendy Lewis? At the 17th Annual International Master Course on Aging Skin (IMCAS), of course.
Read MoreFacebook Fixer-Uppers: The dos and don’ts of a winning Facebook strategy are revealed
The first ever “Social Studies with Wendy Lewis” provides tips on the dos and don’ts of winning Facebook strategies.
Read MoreFrom the Editor: PSP Editor Talks About Magazine Changes for the New Year
PSP editor Denise Mann discusses all the exciting changes in store for the brand in 2015.
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Dr Spa: It’s time to hop on the wellness wagon
The spa industry is experiencing a boom: it’s time to hop on the wellness wagon. Contributing editor Wendy Lewis explains why.
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BUSTED: 6 social media myths debunked once and for all
Many myths exist about social media and how it can help or even hurt your plastic surgery practice, Here, Wendy Lewis debunks six of the most pervasive social media myths that may be getting in the way of you and your current or future patients.
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In Depth: Dispatches from the Review Wars: Part II
“Reach out to unhappy patients offline to resolve their complaints in a civil manner.” That’s just one of the tips in our feature on managing your online reputation.
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The Face: London Calling
FACE 2014 offered registrants seven parallel agendas, more than 30 workshops spanning 3 full days, plus 75 exhibitors. Regular PSP contributor, Wendy Lewis was there.
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Smart Practices: Are PR and SEO BFFs?
Internet search engine optimization or public relations? What’s the difference and what’s right for your needs?
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The Skin and Aesthetics: Dermatologists Take Denver
Acne-treating, wrinkle-erasing, hair removing, and more in this month’s skin and aesthetics section.
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Smart Practices: Loyalty Has its Rewards
More companies are increasingly adopting loyalty programs to stand out. By expanding the purchasing power of patients and doctors, these programs can offer financial leverage.
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