SOCIALMEDIA #CHEATSHEET: What #FF, #TBT, RT, and Other Social Media Lingo Really Means
In the June 2015 Social Studies, Wendy Lewis tells readers what #FF, #TBT, RT, and other social media lingo really means
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Build a Better Blog in 11 Easy Steps: Sweat the Lead and Other Smart Practices for Bloggers
Wendy Lewis explains 11 steps to build a better blog, in the December 2015 PSP "Smart Practices" column.
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FDA Cracks Down on Black Market Devices, Injectables
Some of the products targeted during Operation Pangea VIII include illegal dermal fillers such as “Interfall Hydrogel polyacrylamide dermal filler,” “Dermafil Hyaluronic acid dermal filler” and “Teosyal Hyaluronic acid dermal filler.”
Facebook Fixer-Uppers: The dos and don’ts of a winning Facebook strategy are revealed
The first ever “Social Studies with Wendy Lewis” provides tips on the dos and don’ts of winning Facebook strategies.
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From the Editor: PSP Editor Talks About Magazine Changes for the New Year
PSP editor Denise Mann discusses all the exciting changes in store for the brand in 2015.
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Dr Spa: It’s time to hop on the wellness wagon
The spa industry is experiencing a boom: it’s time to hop on the wellness wagon. Contributing editor Wendy Lewis explains why.
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BUSTED: 6 social media myths debunked once and for all
Many myths exist about social media and how it can help or even hurt your plastic surgery practice, Here, Wendy Lewis debunks six of the most pervasive social media myths that may be getting in the way of you and your current or future patients.
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In Depth: Dispatches from the Review Wars: Part II
“Reach out to unhappy patients offline to resolve their complaints in a civil manner.” That’s just one of the tips in our feature on managing your online reputation.
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The Face: London Calling
FACE 2014 offered registrants seven parallel agendas, more than 30 workshops spanning 3 full days, plus 75 exhibitors. Regular PSP contributor, Wendy Lewis was there.
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Smart Practices: Are PR and SEO BFFs?
Internet search engine optimization or public relations? What’s the difference and what’s right for your needs?
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The Skin and Aesthetics: Dermatologists Take Denver
Acne-treating, wrinkle-erasing, hair removing, and more in this month’s skin and aesthetics section.
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Smart Practices: Loyalty Has its Rewards
More companies are increasingly adopting loyalty programs to stand out. By expanding the purchasing power of patients and doctors, these programs can offer financial leverage.
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The Body: Unveiling UltraShape
The growing patient demand for noninvasive body shaping solutions that offer minimal discomfort and no downtime is good news for Syneron-Candela, whose UltraShape earned a nod from the FDA in April 2014 for abdominal circumference reduction via fat cell disruption.
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